Prime Trailer Leasing Blog

Does It Actually Work

The Transportation Industry Covers So Many Different Companies, Applications and Permutations That is is Difficult to Communicate if the Industry as a Whole Finds Value Out of Social Media. However, For This Article, I Will Do My Best to Make it Relevant to All in the Transportation Industry.

Most Transportation Companies Are Likely B2B Companies. Concerns Have Risen in the Last Few Years on the Effectiveness of B2B Social Media Marketing. However, Recent Reports Show That B2B Social Media Marketing Can Be Extremely Effective in Creating Increased Exposure, Web Presence, and Lead Generation.

Why?  Because Social Media Has Broken Down the Corporate Barrier of B2B Advertising and Made, in Effect, Everything B2C.  People are People Regardless of the Business They Work With, and They Respond in the Same Way on Social Media Sites as Individual Consumers.

What Social Media Sites Are Effective?

Though a Tough Question to Answer for a Broad Industry, There are Sites That Tend to Perform Better Over Others Due to the Nature of the Industry and Your Target Market.

• Linked In – The Transportation Industry Performs A Lot of B2B Functions and Thus a Network with a Focus on Proffesionalism and Business Development Would Be the Likely Candidate as The Best Site to Connect.
• Twitter – When You Are Going for Reach and Exposure, Twitter Reaches the Masses Like No Other Social Media Site Can Offer.  Though Engagement Tends to Be Lower, Exposure Can Increase Substantially For Companies with Active Twitter Accounts.
• Facebook – The Giant That it is, Facebook Creates a Great Opportunity to Engage in Customers Personal Lives As You Company Increasing the Likelihood They Will Think of You as They Begin Your Desired Decision Making Process.
• Foursquare – If You Are Involved With Truckers as Your Target Market, This Location Based Social Media Site Has a Substantial Following With Truckers Given its Addictive Game UI and It’s Geographic Centered Features.  It’s Only Natural Truckers Would Enjoy This Type of Social Media Site – They Are Hardly Ever in the Same Place From Day to Day.

The Most Important Factors

There Are Really 3 Factors About Your Social Media Campaign Within the Transportation Industry That Will Make the Biggest Result for the Dollars and Time Spent.

• Know Your Target Market – Any Good Marketing Director Needs to Know Who His/Her TM is, What They Like, Where They Visit, etc.  The More You Know Their Interests in and Out of Work, the Better Chance You Will Have to Engage With Them.  Engage With Your Social Media Fans and You Will Increase Exposure, Lead Generation, and Brand Loyalty That Can Not Compare With Any Other Advertising Form for Its Cost.
• Choose Your Social Media Sites Wisely – Just Cause Everyone is On Facebook Doesn’t Mean it’s Right for You.  With Your Knowledge of Your Target Market, Find What Sites They Are on and Engage Them There.
• Engage Organically – So Many Companies Decide to Make Social Media Part of Their Online Marketing Campaign, But Then Fail Miserably When They Do Nothing More Than Shameless Promotions and Generic Messages to Their Readers.  You Wouldn’t Talk to Another Person Face to Face With a Script in Hand and Only Have the Conversation Be You Talking and Them Getting Bored Would You?  The Same Idea Applies to Social Media.  It’s a Conversation Between One Human and Another – Treat is As Such.

Our Social Media Strategy

We Believe in Our Market, Semi Trailer Leasing and Sales,  That The Most Important 2 Things Our Customers Want to Know is We Have Quality Trailers Available, and We Have Superior Service and Experience to Match Our Semi Trailer Equipment.  Our Tweets, Linkedin Messages, and Facebook Posts All Revolve Around That.  In Addition, We Engage Quickly and Often with Our Fans to Create a Conversation That Either Solves Their Needs, or Grows That Relationship.  After All, Business is About Relationships Isn’t It?

• Find Us on Linked In - You Can Find Me, Allen Gardner, or Our Company, Prime Trailer Leasing on Linked In.  We Join Groups, Answer Questions, and Provide Information We Have For Sale on Linked In.
• Follow us on Twitter -  Our Primary Exposure Tool, Twitter, Helps People Remember Who We Are, and Give Them Quick Access to Links on Semi Trailers for Sale and Current Transportation News – Join the Conversation with us @Primetrailers .
• Find Us on Facebook – Though Most of Our Market Leaves Their Work At Work, We Find Value in Having a Facebook Page so We Can Improve Our Website Rankings, and Connect Personally With Our Friends Who We Do Business With.

In Today’s Age, Companies That Are Transparent Gain More Trust and Make More Money.  We Want Both, So We Are Open, Honest and Willing to Share Our Social Media Strategy With Many Because We Believe it is in Our and Your Best Interest to Learn and Use Social Media Effectively.

Check Us Out and See What We Do.  Give us Feedback or Model Yourself After Us if You Like.

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